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Neuroscience Applications on the Assessments of TV Ads

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dc.identifier.issn

dc.identifier.doi

10.4018/978-1-5225-1028-4.ch010

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WOS:000404135300011

dc.description.volume

dc.description.issue

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IGI GLOBAL

DOI

10.4018/978-1-5225-1028-4.ch010

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