Neuroscience Applications on the Assessments of TV Ads

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dc.contributor.authorCakar, Tuna
dc.contributor.authorGez, Kaan
dc.date.accessioned2025-10-16T15:27:54Z
dc.date.issued2017
dc.identifier.doi10.4018/978-1-5225-1028-4.ch010
dc.identifier.otherWOS:000404135300011
dc.identifier.urihttps://openaccess.acibadem.edu.tr/handle/11443/8588
dc.publisherIGI GLOBAL
dc.sourceAPPLYING NEUROSCIENCE TO BUSINESS PRACTICE
dc.titleNeuroscience Applications on the Assessments of TV Ads
dc.typeArticle; Book Chapter

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